EMMAUS

Summer Appeal 2026

I wrote and developed a multi-channel summer fundraising appeal for Emmaus UK, including a direct mail pack, donation form, outer envelope, supporting inserts and donor-specific variable copy.

Working closely with the fundraising team, I shaped the campaign messaging around a lived experience story, Roy’s incredible story, which was balanced carefully with scaled donate asks depending on audience segmentation, and the theme of the campaign: hot weather and the experience of homelessness.

The project proved extremely timely and was launched just as the UK was plunged into a series of stifling heatwaves.